Proximity Marketing

Find, engage, delight and get closer to your customersHyper local proximity marketing campaigns ensure your message is seen in the right place at the right time

Proximity marketing uses beacons (Bluetooth Low Energy devices) to send messages to any smartphone, controlled by a marketing platform. They have a range of around 50-100 metres.

The beacons operate by proximity. They use the proximity between their sensors and smartphones in the vicinity to relay information or messages. This technology does not use as much of the user’s battery life as other systems because it transmits its signal at a very low frequency without the need for GPS. It is based on Bluetooth Low Energy (BLE), also referred to as Bluetooth Smart.

zone

Zone

Select your zone, it can be a beacon or a geolocation

content

Content

Enter engaging, relevant messaging

campaign

Campaign

Define, segment and schedule your campaign

analyse

Analytics

Real time analytics, for testing and roll out

The key benefits of the ProximiPRO Marketing PlatformWe'll have you deploying campaigns in minutes.

It takes only 5 minutes to set up your proximity marketing campaign and have the platform ready for testing with our free app or your own app.

Compatible with multiple technologies

Combine Apple iBeacon™, Google Eddystone™, QR codes or smartphone location to create and manage campaigns.

Analytics and API

A flexible dashboard for downloading and exporting data or accessing real-time information. Integrates with Google Analytics.

Multiple, flexible content

Display the information of your choice to users: photos, videos, content, vouchers, surveys and even edit html with no restrictions.

Anytime, anywhere access

Set up your campaign from your smartphone, tablet or PC. Activate your content, vouchers and messages, and put your marketing to work.

Demo and beacon manager appAll the tools to get started

Download our free easyContext Demo App (compatible with iOS and Android) and perform the necessary tests to set up your campaign. If you prefer to configure your beacons personally you can also download the free easyContext manager App.

Add functionality to your branded app

With our API, you can now embed proximity marketing features into your own mobile app, further enhancing your brand image.

Demo app

Manager app

Why should proximity be part of my marketing strategy?Proximity Marketing is fast becoming an integral part of marketing planning for leading businesses all over the globe. Here are just a few of the key reasons why:

Hyper local

Reach customers with the right proposition, at the right time, in exactly the right place — the point of sale.

Inject power into your call to action

Combined with other media, pm reinforces your brand message and delivers a call-to-action to maximum effect.

Bridging the online-offline gap

Customers are increasingly using a combination of online and offline in their decision making process. With proximity marketing you can bridge that gap, enabling online purchases, offers and info whilst in-store.

Engage and delight customers

Armed with micro segmentation capabilities, you can now deliver bespoke content based on individual customer preferences.

Understand user behaviour

Beacons can be used to analyse user behaviour giving you valuable insights for stock merchandising, development and more.

Rapid testing and deployment

Test propositions with immediate results, then rapidly roll out to maximise ROI.

Prospecting with extreme accuracy

You can compile a database of users that are highly relevant to your business and whose location makes them potential consumers.

Add functionality to your branded app

With our SDK, you can now embed proximity marketing features into your own mobile app, further enhancing your brand image.

Automatic check-in at your own events

Users can automatically check-in at an event or venue as soon as they detect the beacon signal. Combining this with social media, you can gain valuable, free exposure.

It's all about Big DataProximity Marketing plays an integral roll in IoT and the gathering of valuable customer behaviour information. How you choose to use it is up to you. It's a marketer's dream.

Marketing Platform Package OptionsReady to include Proximity in your marketing strategy? Just select the right plan for you and we'll have you up and running in no time.

Developer

90 Day trial for developers and demos
Testing
  • 3 Zones
  • 3 Campaigns
  • Push Notifications

€100

/ one-time fee

Freelancer

For freelancers and small agencies
Individual
  • 25 Zones
  • Unlimited Campaigns
  • Unlimited Content

€49

/ per month

Agency

For agencies and marketing departments
Team
  • 75 Zones
  • Unlimited Campaigns
  • Unlimited Content

€99

/ per month

Been tasked with reducing paper wastage?Proximity Marketing used in a corporate environment can help organisations cut down on the mountain of posters and internal comms emails.